The Habit Burger Names Innocean USA as Agency of Record as the Brand Ramps up Digital Marketing Efforts
“After an exhaustive search for a partnering agency to help us reinforce our brand development efforts, we selected
“When we started talking with The Habit team, we immediately recognized the tremendous potential to build on the strong connection the brand already has with its guests, which matches our philosophy,” said
The Habit also created a new position of Vice President of Digital Marketing and announced the addition of
“Investing in people and marketing capabilities will contribute to amplifying what makes our brand unique, and we believe these are important levers to driving our business. We are very excited to welcome Brandon to The Habit team and look forward to adding his expertise as another layer to growing our brand,” added Alter.
The Habit has been also strategically investing in marketing and digital platforms such as mobile app and self-service kiosks to leverage the company’s points of differentiation.
Founded in 2009,
Source: The Habit Restaurants, Inc.